Custom Packaging

what is the old barbie packaging called?

I know the new packaging with the clear front is called something like Window box packaging, but i was wondering what the old shoe box-like packaging from the 1950's was called?

Public Comments

1. in 1959 the first Barbie was released in case in a narrow solid box with barbie with different clothes on. Here is a reference for a picture of that box for you http://www.dollreference.com/barbie1.html Hope this helps